{"id":33030,"date":"2024-11-27T13:29:28","date_gmt":"2024-11-27T12:29:28","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=33030"},"modified":"2024-11-27T15:33:22","modified_gmt":"2024-11-27T14:33:22","slug":"la-ilusion-de-la-frecuencia-en-marketing","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/es\/la-ilusion-de-la-frecuencia-en-marketing\/","title":{"rendered":"La ilusi\u00f3n de la frecuencia en marketing"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Por qu\u00e9 la ilusi\u00f3n de la frecuencia <\/h1>\n

es un arma secreta de marketing<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb27px|0|27px|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRaleway|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bbRaleway|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Si alguna vez ha descubierto un producto o concepto, s\u00f3lo para verlo aparecer por todas partes, ha sido v\u00edctima (o beneficiario) de la ilusi\u00f3n de la frecuencia. <\/span><\/p>\n

Este fen\u00f3meno psicol\u00f3gico, tambi\u00e9n conocido como efecto Baader-Meinhof<\/span><\/strong>, es una bendici\u00f3n para los profesionales del marketing. <\/span><\/p>\n

Si se sabe c\u00f3mo explotarla, no s\u00f3lo se puede captar la atenci\u00f3n de los consumidores<\/span><\/strong>, sino tambi\u00e9n reforzar<\/span><\/strong> la presencia de una marca en sus mentes.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/11\/Illusiondefrequence_en_marketing-Expression-Digitale.jpg\u00bb alt=\u00bbIllusion de fr\u00e9quence en marketing – Expression Digitale\u00bb title_text=\u00bbIllusion de fr\u00e9quence en marketing – Expression Digitale\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\u00bfQu\u00e9 es la ilusi\u00f3n de la frecuencia?<\/h2>\n

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La ilusi\u00f3n de frecuencia se produce cuando de repente te fijas<\/span><\/strong> en algo repetidamente<\/span><\/strong> despu\u00e9s de haber estado expuesto a ello por primera vez. No es que el objeto o la informaci\u00f3n se vuelvan de repente omnipresentes, sino que tu cerebro, al haber registrado su relevancia, est\u00e1 ahora m\u00e1s atento a sus apariciones. <\/p>\n

En marketing, este mecanismo psicol\u00f3gico tiene un valor incalculable<\/span><\/strong>. Transforma la simple exposici\u00f3n a un producto o marca en una mayor sensaci\u00f3n de familiaridad, un ingrediente clave para establecer una conexi\u00f3n con los consumidores. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAmenities\u00bb _builder_version=\u00bb4.27.4″ background_color=\u00bb#FFFFFF\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#ffffff\u00bb border_width_left=\u00bb10vw\u00bb border_color_left=\u00bb#fbfaf6″ border_width_left_tablet=\u00bb5vw\u00bb border_width_left_phone=\u00bb0vw\u00bb border_width_left_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb512px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Por qu\u00e9 es \u00fatil en
\n<\/h6>\n

marketing ?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCrear una sensaci\u00f3n de familiaridad\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb _builder_version=\u00bb4.27.4″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Los consumidores tienden a confiar<\/span><\/strong> en lo familiar. Al multiplicar los puntos de contacto con una marca o un producto, podemos aprovechar la ilusi\u00f3n de frecuencia para crear una sensaci\u00f3n de proximidad. Cuando una marca \u00abaparece en todas partes\u00bb, parece m\u00e1s popular, cre\u00edble y digna de inter\u00e9s.<\/span><\/strong> <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbReforzar la memoria\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb _builder_version=\u00bb4.27.4″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Cada exposici\u00f3n adicional refuerza el reconocimiento.<\/span><\/strong> Un anuncio visto en Instagram, seguido de un banner en un sitio web, y luego la recomendaci\u00f3n de un amigo, dan la impresi\u00f3n de que el producto forma parte de una tendencia imprescindible. Esto es exactamente lo que buscan las marcas: adelantarse a la hora de realizar una compra.<\/span><\/strong> <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbAprovechar la atenci\u00f3n selectiva de los consumidores\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb _builder_version=\u00bb4.27.4″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En un mundo saturado de contenidos, atraer la atenci\u00f3n es un reto constante.<\/span><\/strong> La ilusi\u00f3n de frecuencia desempe\u00f1a aqu\u00ed un papel clave: una vez que un consumidor se ha fijado en una marca o un producto, es m\u00e1s probable que vuelva a verlo, aunque los esfuerzos de marketing se mantengan constantes. Este fen\u00f3meno amplifica el impacto <\/span><\/strong>de las campa\u00f1as bien dirigidas. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbFomentar el boca a boca\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb30px\u00bb _builder_version=\u00bb4.27.4″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Cuando los consumidores tienen la impresi\u00f3n de que un producto o una marca es omnipresente, hablan de ello.<\/span><\/strong> Se preguntan si otros han notado lo mismo, lo que puede desencadenar debates y amplificar de forma natural el alcance de la campa\u00f1a. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAmenities\u00bb _builder_version=\u00bb4.27.4″ background_enable_color=\u00bboff\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb border_color_all=\u00bb#ffffff\u00bb border_width_left=\u00bb10vw\u00bb border_color_left=\u00bbRGBA(255,255,255,0)\u00bb border_width_left_tablet=\u00bb5vw\u00bb border_width_left_phone=\u00bb0vw\u00bb border_width_left_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb512px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

C\u00f3mo explotarlo
\n<\/h6>\n

eficazmente?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb _builder_version=\u00bb4.27.4″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Para aprovechar la ilusi\u00f3n de la frecuencia, he aqu\u00ed algunas estrategias de marketing sencillas y eficaces:<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbMultiplique sus canales de comunicaci\u00f3n\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Combine la publicidad en l\u00ednea, las redes sociales, el marketing por correo electr\u00f3nico y la publicidad tradicional para reforzar la repetici\u00f3n visual o auditiva.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbObjetivo preciso\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Una campa\u00f1a mal orientada no desencadenar\u00e1 este fen\u00f3meno. Aseg\u00farese de que sus esfuerzos llegan al p\u00fablico adecuado, en el momento adecuado. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbRepetir sin cansarse\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La clave est\u00e1 en permanecer visible sin llegar a ser intrusivo. Alterna mensajes y formatos para mantener el inter\u00e9s. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbFomentar la interacci\u00f3n\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Las campa\u00f1as interactivas (encuestas, concursos, retos en las redes sociales) animan a los consumidores a prestar atenci\u00f3n y comprometerse con su marca.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La ilusi\u00f3n de la frecuencia: una oportunidad, no una coincidencia<\/h2>\n

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La ilusi\u00f3n de frecuencia no es un accidente<\/span><\/strong>, es un fen\u00f3meno humano que puede transformarse en una poderosa palanca de marketing. Al crear repetidas oportunidades para que un p\u00fablico objetivo entre en contacto con tu marca, no dejas lugar al olvido. <\/p>\n

En un mundo de opciones infinitas y atenci\u00f3n limitada, aprovechar la ilusi\u00f3n de la frecuencia puede marcar la diferencia. As\u00ed que, \u00bfpor qu\u00e9 no incorporar este fen\u00f3meno natural a su pr\u00f3xima estrategia de marketing? Podr\u00edas convertirte en \u00abimposible de pasar por alto\u00bb.<\/strong><\/span><\/p>\n

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En el vertiginoso mundo digital de hoy en d\u00eda, escribir contenidos web de calidad se ha convertido en un elemento crucial para el \u00e9xito online.
\nTanto si eres un bloguero apasionado,…<\/p>\n","protected":false},"author":1,"featured_media":33055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,49],"tags":[],"class_list":["post-33030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-digital","category-psicologia"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/11\/Illusiondefrequence_en_marketing-Expression-Digitale.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts\/33030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/comments?post=33030"}],"version-history":[{"count":5,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts\/33030\/revisions"}],"predecessor-version":[{"id":33072,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts\/33030\/revisions\/33072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/media\/33055"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/media?parent=33030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/categories?post=33030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/tags?post=33030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}