{"id":32888,"date":"2024-10-15T20:52:07","date_gmt":"2024-10-15T18:52:07","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=32888"},"modified":"2024-10-15T21:12:19","modified_gmt":"2024-10-15T19:12:19","slug":"redaccion-web-frente-a-redaccion-tradicional","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/es\/redaccion-web-frente-a-redaccion-tradicional\/","title":{"rendered":"Redacci\u00f3n web frente a redacci\u00f3n tradicional"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Redacci\u00f3n web frente a redacci\u00f3n tradicional<\/h1>\n<h6>\u00bfCu\u00e1l es la diferencia?<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0|27px|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRaleway|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bbRaleway|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Si alguna vez ha escrito para una revista o un peri\u00f3dico, sabr\u00e1 que la redacci\u00f3n tradicional y la redacci\u00f3n web son dos mundos muy diferentes. Y, sin embargo, ambos tienen el mismo objetivo b\u00e1sico: <strong><span style=\"text-decoration: underline;\">transmitir un mensaje claro y relevante<\/span><\/strong>. \u00bfLa gran diferencia?<strong><span style=\"text-decoration: underline;\"> La forma de hacerlo<\/span><\/strong>. Veamos qu\u00e9 distingue realmente a estos dos tipos de redacci\u00f3n.   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/Redaction-WebvsRedactionTraditionnelle-expression-digitale.jpg\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAmenities\u00bb _builder_version=\u00bb4.27.2&#8243; background_enable_color=\u00bboff\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb border_color_all=\u00bb#ffffff\u00bb border_width_left=\u00bb10vw\u00bb border_width_left_tablet=\u00bb5vw\u00bb border_width_left_phone=\u00bb0vw\u00bb border_width_left_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCaptar la atenci\u00f3n en lugar de proporcionar informaci\u00f3n en profundidad\u00bb _builder_version=\u00bb4.27.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Cuando se trata de redacci\u00f3n tradicional (peri\u00f3dicos, revistas, folletos, etc.), el objetivo suele ser ofrecer informaci\u00f3n detallada. Los lectores est\u00e1n dispuestos a invertir tiempo en comprender un tema, por lo que los art\u00edculos pueden ser m\u00e1s largos y profundos. <\/p>\n<p>En la web, en cambio, <strong><span style=\"text-decoration: underline;\">la atenci\u00f3n<\/span><\/strong> de la gente es mucho <strong><span style=\"text-decoration: underline;\">m\u00e1s vol\u00e1til<\/span><\/strong>. S\u00f3lo tienes unos segundos para captar su inter\u00e9s antes de que se vayan. Por eso la redacci\u00f3n para la web debe ser <strong><span style=\"text-decoration: underline;\">m\u00e1s concisa y contundente<\/span><\/strong>. Hay que ir al grano y responder r\u00e1pidamente a las preguntas de los internautas.   <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/WebvsRedactionTraditionnelle1-expression-digitale.png\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/WebvsRedactionTraditionnelle2-expression-digitale.png\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbEstructura: del texto denso al contenido f\u00e1cil de escanear\u00bb _builder_version=\u00bb4.27.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Un texto cl\u00e1sico puede permitirse p\u00e1rrafos largos y densos. Los lectores est\u00e1n acostumbrados a leer sin interrupciones visuales. <\/p>\n<p>En la web, la cosa cambia. La gente no siempre lee todo, sino que suele \u00abescanear\u00bb el contenido en busca de informaci\u00f3n clave. Para responder a este comportamiento, los art\u00edculos web est\u00e1n estructurados para ser le\u00eddos r\u00e1pidamente. Nos basamos en :   <\/p>\n<ul>\n<li><strong>T\u00edtulos y subt\u00edtulos<\/strong> que desglosen las ideas con claridad,<\/li>\n<li><strong>Listas con vi\u00f1etas<\/strong> (\u00a1como \u00e9sta!) para que la informaci\u00f3n sea m\u00e1s f\u00e1cil de digerir,<\/li>\n<li><strong>P\u00e1rrafos cortos<\/strong> para no cansar la vista,<\/li>\n<li><strong>Palabras en negrita<\/strong> para resaltar la informaci\u00f3n importante.<\/li>\n<\/ul>\n<p>La idea es que la lectura sea lo m\u00e1s r\u00e1pida y f\u00e1cil posible.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbLongitud: textos m\u00e1s cortos y directos\u00bb _builder_version=\u00bb4.27.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>En los formatos tradicionales, suele ser normal dedicar tiempo a profundizar en un tema, ya sea en un largo art\u00edculo de revista o en un folleto. Los lectores lo esperan. <\/p>\n<p>En Internet, la mayor\u00eda de los internautas quieren <strong><span style=\"text-decoration: underline;\">respuestas r\u00e1pidas y precisas<\/span><\/strong>. Los art\u00edculos deben ser concisos y directos. Aunque los art\u00edculos sean largos, deben estar bien organizados para no desanimar a los lectores.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/WebvsRedactionTraditionnelle3-expression-digitale.png\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/WebvsRedactionTraditionnelle4-expression-digitale.png\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbTono: de formal a conversacional\u00bb _builder_version=\u00bb4.27.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Los textos tradicionales suelen adoptar un tono formal y neutro, sobre todo en publicaciones acad\u00e9micas o t\u00e9cnicas.<\/p>\n<p>En la web, el tono suele ser m\u00e1s <strong>conversacional<\/strong>. La idea es dirigirse directamente al lector, como si mantuvi\u00e9ramos una conversaci\u00f3n. Por supuesto, esto tambi\u00e9n depende del p\u00fablico y del tipo de sitio. Un blog personal tendr\u00e1 un tono m\u00e1s relajado, mientras que un sitio corporativo puede ser m\u00e1s serio, pero aun as\u00ed accesible.   <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbSEO: un reto exclusivo de la web\u00bb _builder_version=\u00bb4.27.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Una de las principales diferencias entre la redacci\u00f3n web y la redacci\u00f3n tradicional es la necesidad de <strong>optimizar el contenido para los motores de b\u00fasqueda<\/strong> (SEO). A diferencia de un art\u00edculo de revista, el contenido web tiene que ser visible en Google; de lo contrario, simplemente no se leer\u00e1. <\/p>\n<p>Esto significa utilizar <strong>palabras clave<\/strong> relevantes, crear <strong>t\u00edtulos pegadizos<\/strong>, optimizar las <strong>metadescripciones<\/strong> y a\u00f1adir <strong>enlaces<\/strong> para mejorar las referencias y facilitar la navegaci\u00f3n. B\u00e1sicamente, no se trata solo de escribir, sino tambi\u00e9n de complacer a los algoritmos de Google. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/WebvsRedactionTraditionnelle5-expression-digitale.png\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/10\/WebvsRedactionTraditionnelle6-expression-digitale.png\u00bb alt=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb title_text=\u00bbWeb vs Redaction Traditionnelle &#8211; Expression Digitale\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCompromiso: de la lectura pasiva a la interacci\u00f3n activa\u00bb _builder_version=\u00bb4.27.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>En la escritura tradicional, la lectura suele ser pasiva. Se lee un art\u00edculo y ya est\u00e1. <\/p>\n<p>En la web, todo se hace para fomentar la <strong>interacci\u00f3n<\/strong>. Los lectores pueden comentar, compartir, hacer clic en enlaces o interactuar con botones de llamada a la acci\u00f3n (CTA). Esta dimensi\u00f3n interactiva es esencial para mantener el inter\u00e9s de los lectores y animarles a pasar a la acci\u00f3n, ya sea suscribirse a un bolet\u00edn o comprar un producto.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.16&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0|27px|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRaleway|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bbRaleway|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>B\u00e1sicamente, la redacci\u00f3n web y la redacci\u00f3n tradicional no siguen las mismas reglas. La redacci\u00f3n web debe ser m\u00e1s directa, concisa e interactiva, respetando imperativos t\u00e9cnicos como el SEO. En cambio, la redacci\u00f3n tradicional puede permitirse ser m\u00e1s profunda y formal. Pero para tener \u00e9xito en Internet, es esencial dominar la redacci\u00f3n web y sus especificidades, sin perder de vista lo esencial: <strong>aportar valor a los lectores.<\/strong>   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#1f1f1f\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb37px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb12px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb37px\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u00bfNecesita asesoramiento sobre su sitio web?<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Hay varias soluciones disponibles, inf\u00f3rmese sobre el servicio:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4ODc5In19@\u00bb button_text=\u00bbRedacci\u00f3n\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.2&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb0px\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_border_radius=\u00bb0px\u00bb button_font=\u00bb|700|||||||\u00bb button_icon=\u00bb&#xf105;||fa||900&#8243; button_icon_color=\u00bb#000000&#8243; custom_margin=\u00bb50px||0px||false|false\u00bb custom_padding=\u00bb6px|0px|6px|0px|false|false\u00bb box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb1px\u00bb box_shadow_color=\u00bb#FFFFFF\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMTQ5In19@\u00bb button_text=\u00bbVolver\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.22.2&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb0px\u00bb button_font=\u00bb|700|||||||\u00bb button_icon=\u00bb&#xf105;||fa||900&#8243; button_icon_color=\u00bb#000000&#8243; custom_margin=\u00bb50px||0px||false|false\u00bb custom_padding=\u00bb6px|0px|6px|0px|false|false\u00bb box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb1px\u00bb box_shadow_color=\u00bb#000000&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si alguna vez ha escrito para una revista o un peri\u00f3dico, sabr\u00e1 que la redacci\u00f3n tradicional y la redacci\u00f3n web son dos mundos muy diferentes. Y, sin embargo, ambos tienen el mismo objetivo b\u00e1sico&#8230; <\/p>\n","protected":false},"author":1,"featured_media":32899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[43],"tags":[],"class_list":["post-32888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redaccion"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Si alguna vez ha escrito para una revista o un peri\u00f3dico, sabr\u00e1 que la redacci\u00f3n tradicional y la redacci\u00f3n web son dos mundos muy diferentes. 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