{"id":32523,"date":"2024-07-03T21:53:53","date_gmt":"2024-07-03T19:53:53","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=32523"},"modified":"2024-09-25T14:34:05","modified_gmt":"2024-09-25T12:34:05","slug":"crear-llamadas-a-la-accion-eficaces","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/es\/crear-llamadas-a-la-accion-eficaces\/","title":{"rendered":"Crear llamadas a la acci\u00f3n eficaces"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Gu\u00eda de dise\u00f1o web<\/h6>\n

Crear llamadas a la acci\u00f3n eficaces<\/h1>\n

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En el mundo del dise\u00f1o web, las llamadas a la acci\u00f3n<\/span><\/strong>, o CTA<\/span><\/strong>, son muy importantes. Ayudan a dirigir a sus visitantes hacia lo que usted quiere que hagan<\/span><\/strong>, ya sea suscribirse a un bolet\u00edn, descargar un libro electr\u00f3nico o comprar un producto.<\/p>\n

Las CTA son como<\/span><\/strong> se\u00f1ales en su sitio web. Le dicen a la gente: \u00ab\u00a1Eh, haz clic aqu\u00ed para ver una oferta estupenda!\u00bb o \u00abInscr\u00edbete ahora para no perd\u00e9rtela\u00bb. Sin ellas, sus visitantes pueden perderse y no saber qu\u00e9 hacer a continuaci\u00f3n.<\/p>\n

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llamada a la acci\u00f3n<\/h6>\n

Buenas pr\u00e1cticas<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbSu CTA debe destacar.\u00bb content_max_width=\u00bb1100px\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Col\u00f3quelo en lugares estrat\u00e9gicos, como en la parte superior de la p\u00e1gina, al final de un art\u00edculo o en una ventana emergente. Utilice colores que contrasten con el resto de la p\u00e1gina para que destaque. La visibilidad es esencial para que su CTA no pase desapercibida.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEl texto\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb16px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El texto de su CTA debe ser directo y hacer que la gente quiera actuar. Utilice verbos de acci\u00f3n como \u00abDescargar\u00bb, \u00abInscribirse\u00bb o \u00abComprar ahora\u00bb. Evite t\u00e9rminos vagos como \u00abHaga clic aqu\u00ed\u00bb. Sea espec\u00edfico y deje claro que es importante. Utilizar un lenguaje claro y pegadizo<\/span><\/strong> es la clave para captar la atenci\u00f3n de sus visitantes y animarles a pasar a la acci\u00f3n.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEl dise\u00f1o\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb16px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El dise\u00f1o de su CTA debe ser atractivo sin ser llamativo<\/span><\/strong>. Elija un tama\u00f1o de letra legible y botones lo suficientemente grandes para que se puedan pulsar con facilidad, incluso en un tel\u00e9fono. Los bordes, las sombras y otros peque\u00f1os detalles pueden hacer que su bot\u00f3n resulte m\u00e1s atractivo. No olvide que la sencillez tambi\u00e9n puede ser eficaz<\/span><\/strong>. Un bot\u00f3n ocupado puede distraer la atenci\u00f3n.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3″ _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbProbar distintos formatos de CTA\u00bb content_max_width=\u00bb1100px\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

es una excelente idea para ver qu\u00e9 funciona mejor. Las pruebas A\/B pueden ayudarle a comparar diferentes versiones de texto, colores, tama\u00f1os y posiciones. F\u00edjese en lo que genera m\u00e1s clics y conversiones, y aj\u00fastelo en consecuencia. Es un proceso continuo que requiere ajustes peri\u00f3dicos para adaptarse a los cambios de comportamiento de los usuarios.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbIncentivos\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb16px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Ofrecer incentivos es una forma eficaz de mejorar la eficacia de sus CTA. Mensajes como \u00abAproveche el 20% de descuento\u00bb o \u00abPruebe gratis durante 30 d\u00edas\u00bb a\u00f1aden valor y animan a los usuarios a actuar de inmediato. A la gente le encantan las gangas y las ofertas especiales, as\u00ed que no dude en utilizarlas para motivar a sus visitantes.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAn\u00e1lisis\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb16px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Utilice herramientas de an\u00e1lisis para medir el rendimiento de sus CTA. Observe indicadores como la tasa de clics<\/span><\/strong>, la tasa de conversi\u00f3n<\/span><\/strong> y la tasa de abandono<\/span><\/strong> para obtener informaci\u00f3n valiosa. Analice estos datos para saber qu\u00e9 funciona y qu\u00e9 hay que mejorar. Si mide y analiza los resultados, podr\u00e1 optimizar sus CTA de forma eficaz.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbGarantizar la coherencia\u00bb content_max_width=\u00bb1100px\u00bb _builder_version=\u00bb4.25.2″ header_level=\u00bbh5″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

con la identidad visual y el tono de su marca es crucial. Sus CTA deben armonizar con el estilo general de su sitio. Utilice los mismos estilos de botones, colores y tipograf\u00eda que en el resto de la p\u00e1gina. Esto aumenta la confianza de los usuarios y mejora su experiencia.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Conclusi\u00f3n<\/h2>\n

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Crear llamadas a la acci\u00f3n eficaces significa combinar un dise\u00f1o intuitivo<\/strong><\/span>, un texto persuasivo<\/span><\/strong> y una estrategia basada en datos<\/span><\/strong>. Siguiendo estos consejos, podr\u00e1 dise\u00f1ar CTA que capten la atenci\u00f3n de sus usuarios y les animen a actuar, contribuyendo as\u00ed al \u00e9xito de su sitio web. No olvide que la optimizaci\u00f3n de CTA es un proceso continuo, as\u00ed que pruebe, analice y ajuste con regularidad<\/span><\/strong> para obtener los mejores resultados.<\/p>\n

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En el mundo del dise\u00f1o web, las llamadas a la acci\u00f3n, o CTA, son muy importantes. Ayudan a dirigir a sus visitantes hacia lo que usted quiere que hagan, ya sea suscribirse a un bolet\u00edn,…<\/p>\n","protected":false},"author":1,"featured_media":32533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,25],"tags":[],"class_list":["post-32523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-digital","category-webdesign-es"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/07\/calltoaction-digitale-expression.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts\/32523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/comments?post=32523"}],"version-history":[{"count":11,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts\/32523\/revisions"}],"predecessor-version":[{"id":32764,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/posts\/32523\/revisions\/32764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/media\/32533"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/media?parent=32523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/categories?post=32523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/tags?post=32523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}