{"id":30574,"date":"2024-01-03T17:31:44","date_gmt":"2024-01-03T16:31:44","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=30574"},"modified":"2024-05-05T10:15:48","modified_gmt":"2024-05-05T08:15:48","slug":"el-valor-del-diseno-grafico","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/es\/el-valor-del-diseno-grafico\/","title":{"rendered":"El valor del dise\u00f1o gr\u00e1fico"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h6>Entender el coste justificado<\/h6>\n<h1>El valor del dise\u00f1o gr\u00e1fico<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0|27px|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRaleway|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bbRaleway|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span>En el mundo digital actual, la importancia del dise\u00f1o gr\u00e1fico es indiscutible. Ya sea para un sitio web, una campa\u00f1a publicitaria o la presencia en las redes sociales, la calidad visual desempe\u00f1a un papel crucial en c\u00f3mo se percibe una marca. Sin embargo, a menudo existe perplejidad sobre el coste asociado a la contrataci\u00f3n de un dise\u00f1ador web o gr\u00e1fico, una cuesti\u00f3n que parece ausente cuando se trata de pagar a otros profesionales. En este art\u00edculo, exploraremos por qu\u00e9 el dise\u00f1o gr\u00e1fico tiene un precio y por qu\u00e9 est\u00e1 justificado.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/01\/Creation_Graphique-digitale-expression.jpg\u00bb alt=\u00bbEl valor del dise\u00f1o gr\u00e1fico &#8211; digitale expression\u00bb title_text=\u00bbEl valor del dise\u00f1o gr\u00e1fico &#8211; digitale expression\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAmenities\u00bb _builder_version=\u00bb4.22.2&#8243; background_color=\u00bb#ffffff\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb border_color_all=\u00bb#ffffff\u00bb border_width_left=\u00bb10vw\u00bb border_width_left_tablet=\u00bb5vw\u00bb border_width_left_phone=\u00bb0vw\u00bb border_width_left_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCompetencias y herramientas especializadas\u00bb _builder_version=\u00bb4.22.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span>Los dise\u00f1adores web y los artistas gr\u00e1ficos invierten a\u00f1os en aprender su oficio. Dominan complejos programas inform\u00e1ticos, siguen las tendencias del dise\u00f1o y desarrollan un profundo conocimiento de la psicolog\u00eda visual. Esta experiencia especializada merece un reconocimiento econ\u00f3mico, similar al de otras profesiones que exigen conocimientos t\u00e9cnicos avanzados.  <\/span><\/p>\n<p><span><\/span><\/p>\n<p><span>Adem\u00e1s, el dise\u00f1o gr\u00e1fico requiere herramientas espec\u00edficas y programas inform\u00e1ticos sofisticados. Los costes asociados a la adquisici\u00f3n y actualizaci\u00f3n de estos equipos suelen ser elevados. Los profesionales del dise\u00f1o gr\u00e1fico necesitan equipos de alto rendimiento para producir trabajos de calidad, y estas inversiones deben compensarse con el coste de sus servicios.  <\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/01\/outilsconception.png\u00bb alt=\u00bbherramientas de dise\u00f1o &#8211; expresi\u00f3n digital\u00bb title_text=\u00bbherramientas de dise\u00f1o &#8211; expresi\u00f3n digital\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/01\/creativite3-expressiondigitale.png\u00bb alt=\u00bbcreatividad &#8211; expresi\u00f3n digital\u00bb title_text=\u00bbcreatividad &#8211; expresi\u00f3n digital\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCreatividad, innovaci\u00f3n y tiempo , esfuerzos\u00bb _builder_version=\u00bb4.22.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span>La creatividad es un recurso inestimable. Los dise\u00f1adores web y los artistas gr\u00e1ficos dedican tiempo y energ\u00eda a estimular su creatividad y ampliar los l\u00edmites de la innovaci\u00f3n visual. Esta capacidad para idear dise\u00f1os \u00fanicos, adaptados a las necesidades espec\u00edficas de un cliente, es un valor a\u00f1adido que justifica el coste asociado a su trabajo.  <\/span><\/p>\n<p><span><\/span><\/p>\n<p><span>El dise\u00f1o gr\u00e1fico no es s\u00f3lo una cuesti\u00f3n de talento, sino tambi\u00e9n de tiempo y esfuerzo. Dise\u00f1ar un visual impactante, crear una identidad visual coherente o desarrollar una interfaz f\u00e1cil de usar requiere una inversi\u00f3n considerable en t\u00e9rminos de planificaci\u00f3n, investigaci\u00f3n y desarrollo. Como en cualquier otra profesi\u00f3n, el tiempo dedicado a perfeccionar estas habilidades debe ser justamente compensado.  <\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.22.2&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_color_all=\u00bb#f5f5f5&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbImpacto en la marca\u00bb _builder_version=\u00bb4.22.2&#8243; header_level=\u00bbh5&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb14px\u00bb body_line_height=\u00bb2em\u00bb custom_margin=\u00bb||10px|\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Un dise\u00f1o gr\u00e1fico de calidad puede tener un impacto significativo en la percepci\u00f3n de una marca. Puede reforzar la credibilidad, generar compromiso y destacar entre la competencia. Por el contrario, un dise\u00f1o deficiente puede da\u00f1ar la reputaci\u00f3n de una empresa. Por tanto, invertir en calidad gr\u00e1fica puede considerarse una inversi\u00f3n en la salud y la longevidad de la marca.   <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/01\/marque-expressiondigitale.png\u00bb alt=\u00bbmarca &#8211; expresi\u00f3n digital\u00bb title_text=\u00bbmarca &#8211; expresi\u00f3n digital\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbAbout Us\u00bb _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0px|0|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bb|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb35px\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb27px|0|27px|0px|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRaleway|700|||||||\u00bb header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_6_font=\u00bbRaleway|700||on|||||\u00bb header_6_font_size=\u00bb16px\u00bb header_6_letter_spacing=\u00bb5px\u00bb header_6_line_height=\u00bb1.8em\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb35px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span>En \u00faltima instancia, el dise\u00f1o gr\u00e1fico tiene un coste por razones leg\u00edtimas. Los profesionales del dise\u00f1o aportan conocimientos especializados, utilizan herramientas caras, cultivan la creatividad e invierten un tiempo considerable en cada proyecto. Es hora de reconocer que pagar a un dise\u00f1ador web o a un artista gr\u00e1fico est\u00e1 tan justificado como pagar a otros profesionales. La calidad visual tiene un profundo impacto en c\u00f3mo se percibe una empresa, e invertir en ella es una elecci\u00f3n estrat\u00e9gica que puede reportar dividendos a largo plazo.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMTQ5In19@\u00bb button_text=\u00bbVolver\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.22.2&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb0px\u00bb button_font=\u00bb|700|||||||\u00bb button_icon=\u00bb&#xf105;||fa||900&#8243; button_icon_color=\u00bb#000000&#8243; custom_margin=\u00bb50px||0px||false|false\u00bb custom_padding=\u00bb6px|0px|6px|0px|false|false\u00bb box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb1px\u00bb box_shadow_color=\u00bb#000000&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo digital actual, la importancia del dise\u00f1o gr\u00e1fico es indiscutible. 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