{"id":29223,"date":"2023-09-27T17:52:20","date_gmt":"2023-09-27T15:52:20","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/soluciones\/referencia\/"},"modified":"2026-01-14T16:18:18","modified_gmt":"2026-01-14T15:18:18","slug":"referencia","status":"publish","type":"page","link":"https:\/\/expression-digitale.com\/es\/soluciones\/referencia\/","title":{"rendered":"Posicionamiento web ( SEO)"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.27.4&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Posicionamiento natural <\/h4>\n<h1>SEO<\/h1>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbmt-50&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span>Su presencia en la vanguardia de la investigaci\u00f3n<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span>En esta era digital, es esencial hacer todo lo posible para aumentar su visibilidad en Internet, creando oportunidades para que sus valiosos clientes le encuentren f\u00e1cilmente y exploren lo que tiene que ofrecer.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00bbSEO\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xf111;||fa||900&#8243; icon_color=\u00bb#000000&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb12px\u00bb _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb image_icon_custom_margin=\u00bb3px|||7px|false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]SEO org\u00e1nico<br \/>\n&#8211; Optimizaci\u00f3n de metaetiquetas, t\u00edtulos, textos e im\u00e1genes para que sean le\u00eddos correctamente por los robots de Google y otros motores de b\u00fasqueda<br \/>\n&#8211; Indexaci\u00f3n del sitio a trav\u00e9s de <span>Google Search Console<br \/>\n<\/span><span>&#8211; Creaci\u00f3n de un archivo XML sitemap <em style=\"font-size:12px\">(archivo que contiene las URL de las distintas p\u00e1ginas de su sitio y que le ayudar\u00e1 a posicionarse mejor en los motores de b\u00fasqueda).<\/em><\/span>[\/et_pb_blurb][et_pb_blurb title=\u00bbGoogle my business\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xf111;||fa||900&#8243; icon_color=\u00bb#000000&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb12px\u00bb _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb image_icon_custom_margin=\u00bb3px|||7px|false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Crea tu ficha de empresa en Google en las b\u00fasquedas y en Google Maps<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bboff\u00bb include_categories=\u00bb35&#8243; meta_date=\u00bbj M Y\u00bb show_more=\u00bbon\u00bb show_author=\u00bboff\u00bb show_categories=\u00bboff\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(0,0,0,0.52)\u00bb hover_icon=\u00bb\uf518||fa||900&#8243; module_class=\u00bbcu-blog\u00bb _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb meta_font_size=\u00bb12px\u00bb read_more_font=\u00bb|700||on|||||\u00bb read_more_font_size=\u00bb13px\u00bb read_more_line_height=\u00bb3em\u00bb border_radii=\u00bboff|30px|||\u00bb border_width_all=\u00bb0px\u00bb border_radii_image=\u00bboff|30px|||\u00bb box_shadow_style=\u00bbpreset1&#8243; box_shadow_vertical=\u00bb-1px\u00bb box_shadow_blur=\u00bb13px\u00bb box_shadow_spread=\u00bb1px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.13)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posicionamiento natural SEO &nbsp;Su presencia en la vanguardia de la investigaci\u00f3nEn esta era digital, es esencial hacer todo lo posible para aumentar su visibilidad en Internet, creando oportunidades para que sus valiosos clientes le encuentren f\u00e1cilmente y exploren lo que tiene que ofrecer.SEO org\u00e1nico &#8211; Optimizaci\u00f3n de metaetiquetas, t\u00edtulos, textos e im\u00e1genes para que sean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29222,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29223","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/pages\/29223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/comments?post=29223"}],"version-history":[{"count":48,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/pages\/29223\/revisions"}],"predecessor-version":[{"id":34242,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/pages\/29223\/revisions\/34242"}],"up":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/pages\/29222"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/es\/wp-json\/wp\/v2\/media?parent=29223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}