{"id":33683,"date":"2025-04-26T21:56:07","date_gmt":"2025-04-26T19:56:07","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=33683"},"modified":"2025-04-27T02:47:54","modified_gmt":"2025-04-27T00:47:54","slug":"effective-storytelling-to-sell-your-service","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/en\/effective-storytelling-to-sell-your-service\/","title":{"rendered":"Effective storytelling to sell your service"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

How to build<\/h6>\n

effective storytelling<\/h1>\n

to sell your service<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In a saturated market with an ever-increasing number of products on offer, standing out from the crowd has become a real challenge for any company. Beyond technical features and prices, it’s often the story you tell that makes the difference<\/strong>. Storytelling – the art of telling captivating stories – has become an essential lever for touching the hearts of your potential customers and convincing them of the unique value of your service. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/04\/storytelling-expression-digitale-1.jpg” alt=”Web vs Redaction Traditionnelle – Expression Digitale” title_text=”storytelling – Expression Digitale” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.27.4″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width_last_edited=”off|desktop” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” max_width__hover_enabled=”on|desktop”]<\/p>\n

Why<\/h6>\n

how powerful is storytelling?
<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”15px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

We are naturally programmed for stories. Since the dawn of time, humans have shared their knowledge, values and emotions through stories. This predisposition explains why a good story can have a far greater impact than a list of features or benefits.<\/strong> <\/p>\n

For your company, good storytelling allows you to :<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Create” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” image_icon_width=”22px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_enable_color=”off” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

an emotional connection<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Make” use_icon=”on” font_icon=”||fa||400″ icon_color=”#ea4e9b” image_icon_width=”22px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_enable_color=”off” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

memorable your service offer<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Humanize ” use_icon=”on” font_icon=”||divi||400″ icon_color=”#ea4e9b” image_icon_width=”22px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_enable_color=”off” text_orientation=”center” global_colors_info=”{}” content_max_width__hover_enabled=”off|desktop”]<\/p>\n

your brand<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Explain” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” image_icon_width=”22px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_enable_color=”off” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

to simplify sometimes complex concepts<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Justify ” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” image_icon_width=”22px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_enable_color=”off” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

your positioning and pricing<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.27.4″ custom_margin=”40px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/04\/storytelling3-expression-digitale.jpg” alt=”Web vs Redaction Traditionnelle – Expression Digitale” title_text=”storytelling – Expression Digitale” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.27.4″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_color_left=”RGBA(255,255,255,0)” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” max_width_last_edited=”off|desktop” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The fundamentals<\/h2>\n
effective storytelling<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_main_element=”align-items: center;” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Put your customer at the center of the story” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

The first golden rule: your customer is the hero of the story<\/strong>, not your company. Your role is that of a guide who accompanies them in their transformation. <\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Follow a proven narrative structure” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

Captivating stories generally follow a multi-act structure that holds the attention:<\/p>\n

    \n
  • \n
      \n
    • The initial situation: the ordinary world
      <\/strong>Describe your customer’s daily situation, with its challenges and frustrations.<\/li>\n<\/ul>\n<\/li>\n
    • \n
        \n
      • The trigger: awareness
        <\/strong>Identify the moment when your customer realizes that something has to change.<\/li>\n<\/ul>\n<\/li>\n
      • \n<\/li>\n
      • \n<\/li>\n
      • \n
          \n
        • The quest: the search for solutions
          <\/strong>Show the attempts, sometimes unsuccessful, to solve the problem.<\/li>\n
        • The encounter: your solution takes center stage
          <\/strong>Introduce your service as the right answer to specific needs.<\/li>\n
        • Transformation: concrete results
          <\/strong>Describe the positive change your service has brought about.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          [\/et_pb_blurb][et_pb_blurb title=”Rely on authentic elements” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

          Effective storytelling draws its strength from authenticity:<\/p>\n

            \n
          • \n
              \n
            • True stories
              <\/strong>Use real customer experiences (with permission)<\/li>\n
            • Specific challenges
              <\/strong>Mention specific issues that your audience will recognize<\/li>\n
            • Genuine emotions
              <\/strong>Feel free to express frustrations, fears or hopes.<\/li>\n
            • Your story
              <\/strong>Share your reasons for creating your service<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              [\/et_pb_blurb][et_pb_blurb title=”Balance emotion and rationality” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

              Effective storytelling combines :<\/p>\n

                \n
              • \n
                  \n
                • Emotion
                  <\/strong>to create a connection and arouse interest<\/li>\n
                • The reason
                  <\/strong>to justify the decision and provide reassurance<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                  [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.27.4″ custom_margin=”40px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/04\/storytelling4-expression-digitale.webp” alt=”Web vs Redaction Traditionnelle – Expression Digitale” title_text=”storytelling – Expression Digitale” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.27.4″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_color_left=”RGBA(255,255,255,0)” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” max_width_last_edited=”off|desktop” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

                  How to integrate storytelling <\/strong><\/h2>\n
                  to your marketing strategy<\/h6>\n

                  Identify your different communication channels<\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_main_element=”align-items: center;” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Website” use_icon=”on” font_icon=”||divi||400″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Create a “Our story” page and integrate narrative testimonials<\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Social networking” use_icon=”on” font_icon=”||divi||400″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Share mini-stories and image transformations<\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Emails” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Develop narrative sequences to accompany the prospect<\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Blog” use_icon=”on” font_icon=”||divi||400″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Go deeper into certain aspects with more detailed stories<\/p>\n

                  <\/h3>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Videos” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Bring your stories to life with visual testimonials<\/em><\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” max_width_last_edited=”off|desktop” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

                  Vary narrative formats<\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_main_element=”align-items: center;” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Customer testimonials” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Let your customers tell their own story<\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Case studies” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Present a problem and its solution in detail<\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Your own journey ” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Share what led you to create your service<\/p>\n

                  [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Stories from your team” use_icon=”on” font_icon=”||fa||900″ icon_color=”#ea4e9b” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

                  Humanize your company<\/p>\n

                  <\/h3>\n

                  [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.27.4″ custom_margin=”40px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/04\/storytelling2-expression-digitale-1.jpg” alt=”Web vs Redaction Traditionnelle – Expression Digitale” title_text=”storytelling – Expression Digitale” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

                  Conclusion<\/h2>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

                  \n
                  \n

                  Building effective storytelling takes time and thought, but it’s an investment that pays off in the long term. A well-told story doesn’t just sell your service<\/strong><\/span> – it builds your brand identity, creates a community around your values, and turns your customers into ambassadors.<\/p>\n

                  In a world where attention is the scarcest resource, authentic, memorable stories are your best asset for touching your customers’ hearts and convincing them of the unique value of your service.<\/p>\n

                  So, what story will you be telling today?<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n

                  <\/div>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#1f1f1f” custom_padding=”80px||80px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” header_2_font=”|300|||||||” header_2_font_size=”37px” header_2_line_height=”1.2em” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”37px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

                  Need advice on building your story?<\/span><\/h2>\n

                  Find out more about the service we offer:<\/span><\/p>\n

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                  We are naturally programmed for stories. Since the dawn of time, humans have been sharing their knowledge, values and emotions with… <\/p>\n","protected":false},"author":1,"featured_media":33710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,48],"tags":[],"class_list":["post-33683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience","category-psychology"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/04\/storytelling-expression-digitale-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/33683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/comments?post=33683"}],"version-history":[{"count":5,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/33683\/revisions"}],"predecessor-version":[{"id":33725,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/33683\/revisions\/33725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media\/33710"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media?parent=33683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/categories?post=33683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/tags?post=33683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}