{"id":33421,"date":"2025-03-12T01:16:56","date_gmt":"2025-03-12T00:16:56","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=33421"},"modified":"2025-03-12T02:24:44","modified_gmt":"2025-03-12T01:24:44","slug":"active-listening-is-essential-in-customer-relations","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/en\/active-listening-is-essential-in-customer-relations\/","title":{"rendered":"Active listening is essential in customer relations"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.22.2&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;27px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px||true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;50px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;|700||on|||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;5px&#8221; header_6_line_height=&#8221;1.8em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; header_font_size_tablet=&#8221;35px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Active listening <\/h1>\n<h6>is essential in customer relations<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;27px|0|27px|0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px||true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Raleway|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Raleway|700||on|||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;5px&#8221; header_6_line_height=&#8221;1.8em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Active listening is a <strong>key skill<\/strong> in customer relations. Not only does it enable us to truly <strong>understand <\/strong>our customers&#8217; <strong>needs and expectations<\/strong>, it also reinforces their satisfaction and loyalty. In an <strong>increasingly<\/strong> competitive world, offering a personalized, empathetic customer experience can make all the difference.   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/03\/ecouteactive-expression-digitale4.jpg&#8221; alt=&#8221;Web vs Redaction Traditionnelle &#8211; Expression Digitale&#8221; title_text=&#8221;ecoute active- Digitale Expression &#8211; Agence Web Fribourg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Amenities&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; max_width=&#8221;90%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_all=&#8221;#ffffff&#8221; border_width_left=&#8221;10vw&#8221; border_width_left_tablet=&#8221;5vw&#8221; border_width_left_phone=&#8221;0vw&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.22.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_6_font=&#8221;|700||on|||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;5px&#8221; header_6_line_height=&#8221;1.8em&#8221; max_width=&#8221;700px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>What is <\/h6>\n<h2><strong>active listening?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_blurb _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Active listening is a communication technique that involves listening attentively to an interlocutor, rephrasing his or her words and showing a sincere understanding of his or her needs.<\/p>\n<p>In a customer relations context, active listening is not just about hearing the customer&#8217;s words, but understanding their underlying emotions and expectations.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Total attention&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe07b;||divi||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;22px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;3px|||12px|false|false&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Focus fully on the customer without interruption.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Empathy&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe07b;||divi||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;22px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;3px|||12px|false|false&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Show understanding and kindness.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Relevant questioning&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe07b;||divi||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;22px&#8221; module_class=&#8221;egaliser-hauteur &#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;3px|||12px|false|false&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ask open-ended questions to clarify the customer&#8217;s needs.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Reformulation&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe07b;||divi||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;22px&#8221; module_class=&#8221;egaliser-hauteur &#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;3px|||12px|false|false&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Repeat or rephrase what the customer has said to show you&#8217;ve understood.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/03\/ecouteactive-expression-digitale5.jpg&#8221; alt=&#8221;Web vs Redaction Traditionnelle &#8211; Expression Digitale&#8221; title_text=&#8221;ecoute active- Digitale Expression &#8211; Agence Web Fribourg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Amenities&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; max_width=&#8221;90%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_all=&#8221;#ffffff&#8221; border_width_left=&#8221;10vw&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; border_width_left_tablet=&#8221;5vw&#8221; border_width_left_phone=&#8221;0vw&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.22.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_6_font=&#8221;|700||on|||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;5px&#8221; header_6_line_height=&#8221;1.8em&#8221; max_width=&#8221;700px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>The benefits <\/h6>\n<h2><strong>active listening in customer relations<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Improving customer satisfaction&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf2a2;||fa||900&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A customer who feels listened to and understood is a satisfied customer. Active listening enables us to quickly identify their needs and propose appropriate solutions, reinforcing their sense of consideration. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Customer loyalty and engagement&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf2b5;||fa||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A satisfied customer is more likely to remain loyal to a company.<br \/>Good listening creates a lasting bond of trust and encourages positive word-of-mouth.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Conflict reduction and effective claims management&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf086;||fa||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When a customer expresses dissatisfaction, listening attentively can defuse the situation and prevent conflict from escalating. Rephrasing the customer&#8217;s comments and showing that they are understood often helps to reassure them and calm their discontent. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Better understanding of customer expectations&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf508;||fa||900&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By actively listening to customers, a company gathers valuable information about their expectations and preferences. These insights can be used to improve products, services and internal processes. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Brand image enhancement&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf1ad;||fa||900&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A company that takes its customers&#8217; experience and needs into account strengthens its image and sets itself apart from the competition. A customer relationship based on listening and empathy contributes to a positive perception of the brand. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/expression-digitale.com\/wp-content\/uploads\/2025\/03\/ecouteactive-expression-digitale6.jpg&#8221; alt=&#8221;Web vs Redaction Traditionnelle &#8211; Expression Digitale&#8221; title_text=&#8221;ecoute active- Digitale Expression &#8211; Agence Web Fribourg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Amenities&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; max_width=&#8221;90%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_color_all=&#8221;#ffffff&#8221; border_width_left=&#8221;10vw&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; border_width_left_tablet=&#8221;5vw&#8221; border_width_left_phone=&#8221;0vw&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; 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header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>Comment mettre en pratique <\/h6>\n<h2><strong>active listening?<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Reformulate and ask open-ended questions&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x75;||divi||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3170\" data-end=\"3313\">Rather than answering immediately, it&#8217;s useful to rephrase what the customer is saying to make sure they understand. <em data-start=\"3522\" data-end=\"3582\"><\/em><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em data-start=\"3316\" data-end=\"3443\">For example:<\/em><\/p>\n<ul data-start=\"3314\" data-end=\"3445\">\n<li data-start=\"3314\" data-end=\"3445\"><em data-start=\"3316\" data-end=\"3443\">\u201cIf I understand correctly, you&#8217;re looking for a solution that would enable you to optimize your inventory management, right?\u201d<\/em><\/li>\n<\/ul>\n<p data-start=\"3447\" data-end=\"3519\">Open-ended questions can also be used to clarify certain points:<\/p>\n<ul data-start=\"3520\" data-end=\"3584\">\n<li data-start=\"3520\" data-end=\"3584\"><em data-start=\"3522\" data-end=\"3582\">\u201cCan you give me more details about your need?\u201d<\/em><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Practicing silence and total attention&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf539;||fa||900&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Letting the customer express himself without interrupting and concentrating on what he&#8217;s saying is essential to understanding his needs.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Use verbal and non-verbal signs of recognition&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf4ad;||fa||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3662\" data-end=\"3819\">Head nods, friendly looks, expressions like <em data-start=\"3723\" data-end=\"3734\">\u201cI see\u201d<\/em> and <em data-start=\"3736\" data-end=\"3752\">\u201cI understand\u201d <\/em>reinforce the impression that the customer is being listened to attentively.<\/p>\n<h3 data-start=\"3821\" data-end=\"3857\"><\/h3>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; border_color_all=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Showing empathy&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf5b4;||fa||400&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3858\" data-end=\"3965\">It&#8217;s important to recognize the customer&#8217;s emotions and show kindness. For example: <\/p>\n<ul data-start=\"3966\" data-end=\"4092\">\n<li data-start=\"3966\" data-end=\"4092\"><em data-start=\"3968\" data-end=\"4090\">\u201cI understand that this situation can be frustrating for you. Let&#8217;s see together how we can resolve this.\u201d<\/em><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Adapting language and tone&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf028;||fa||900&#8243; icon_color=&#8221;#ea4e9b&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.27.4&#8243; header_level=&#8221;h5&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;14px&#8221; body_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3858\" data-end=\"3965\">Using a reassuring tone of voice and a vocabulary adapted to the customer&#8217;s needs helps to establish more fluid and natural communication.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;27px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px||true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;50px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;|700||on|||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;5px&#8221; header_6_line_height=&#8221;1.8em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; header_font_size_tablet=&#8221;35px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conclusion<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;27px|0|27px|0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px||true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Raleway|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Raleway|700||on|||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;5px&#8221; header_6_line_height=&#8221;1.8em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"4291\" data-end=\"4752\">Active listening is much more than a simple communication technique: <strong>it&#8217;s a real lever for customer satisfaction and loyalty<\/strong>. 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Adopting a benevolent, proactive listening posture not only helps to resolve problems effectively, but also builds a lasting relationship of trust. <\/p>\n<p data-start=\"4754\" data-end=\"4954\" data-is-last-node=\"\" data-is-only-node=\"\">Implementing active listening within your customer service department is not only good practice, it&#8217;s a strategic asset for any <strong>company concerned<\/strong> about its reputation and growth.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1f1f1f&#8221; custom_padding=&#8221;80px||80px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;37px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;12px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;37px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Need advice for your website?<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Find out more about the service we offer:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4OTYxIn19@&#8221; button_text=&#8221;Audit&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_color=&#8221;#000000&#8243; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;6px|0px|6px|0px|false|false&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;1px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMTQ5In19@&#8221; button_text=&#8221;Back&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_color=&#8221;#000000&#8243; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;6px|0px|6px|0px|false|false&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;1px&#8221; box_shadow_color=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Active listening is a key skill in customer relations. 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