{"id":33206,"date":"2024-12-18T12:36:50","date_gmt":"2024-12-18T11:36:50","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=33206"},"modified":"2024-12-18T16:20:21","modified_gmt":"2024-12-18T15:20:21","slug":"christmas-ads","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/en\/christmas-ads\/","title":{"rendered":"Christmas ads"},"content":{"rendered":"

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Why <\/h6>\n

how well do Christmas ads work?<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Every year, as soon as November rolls around, a special magic<\/span><\/strong> begins to happen: Christmas ads invade our screens and warm our hearts<\/span><\/strong>. <\/span><\/p>\n

But what makes them so successful? Why do end-of-year advertising campaigns resonate so well with the public? <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/12\/noel-digitale-expression.jpg” alt=”No\u00ebl – Digitale E xpression” title_text=”No\u00ebl – Digitale E xpression” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.27.4″ background_color=”#fbfaf6″ max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#ffffff” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”512px” max_width_last_edited=”off|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Elements<\/h6>\n

for reflection<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Emotion at the heart of everything” module_class=”egaliser-hauteur ” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

The festive season evokes universal feelings<\/strong><\/span>: joy, generosity, nostalgia and love. Advertisers exploit<\/span><\/strong> these emotions by telling touching, human stories. Famous examples include tales of family reunions<\/span><\/strong>, children making their dreams<\/span><\/strong> come true, or unexpected acts of kindness<\/span><\/strong>. These narratives create a powerful emotional bond with the viewer. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Nostalgia skilfully exploited” module_class=”egaliser-hauteur ” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Christmas advertising often plays on nostalgia, recalling childhood memories<\/span><\/strong> or timeless traditions. Music, images of a roaring fire or a lit tree, and familiar rituals immerse us in an atmosphere of comfort and security. This nostalgia provides a positive experience, reinforcing attachment to the brand. <\/span><\/p>\n

<\/h4>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Enchanting, festive visuals” module_class=”egaliser-hauteur ” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Visuals<\/span><\/strong> play a crucial role. Twinkling lights, snowy landscapes and warm Christmas colors create an irresistible visual universe. This aesthetic attracts the eye<\/span><\/strong> and grabs attention, which is essential in a content-saturated world. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Memorable music” module_class=”egaliser-hauteur ” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Many Christmas commercials incorporate melodies or songs associated<\/span><\/strong> with this time of year. Whether re-orchestrated classics or original compositions, the music immediately evokes a festive mood and a strong emotional connection<\/span><\/strong>. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Universal and inclusive messages” module_class=”egaliser-hauteur ” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Christmas advertising is for everyone<\/span><\/strong>. They highlight universal values such as sharing, hope and mutual aid. This inclusive approach enables brands to reach a wide audience, whatever their origins or beliefs. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Anticipation and ritual” module_class=”egaliser-hauteur ” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

In some countries, such as the UK, the release of Christmas ads is an eagerly awaited event. Brands such as John Lewis and Coca-Cola have created a tradition around their campaigns, transforming a simple commercial into an unmissable cultural moment<\/span><\/strong>. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Effective storytelling” module_class=”egaliser-hauteur” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Christmas ads often tell real stories<\/span><\/strong>, with a beginning, a development and an emotional conclusion. This narrative format, combined with engaging characters, allows audiences to identify with and feel involved<\/span><\/strong>. <\/span><\/p>\n

<\/h4>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”A discreet but effective call to action” module_class=”egaliser-hauteur” _builder_version=”4.27.4″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” background_color=”#FFFFFF” custom_margin=”||10px|” custom_padding=”50px|50px|50px|50px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Unlike other advertising campaigns, Christmas campaigns often put sales in the background<\/span><\/strong>. They prefer to reinforce the brand’s image and appeal. However, these ads subtly encourage purchase<\/span><\/strong> by associating products or services with moments of shared happiness. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Conclusion<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Christmas ads work so well because they speak to our hearts before they speak to our wallets<\/span><\/strong>. They brilliantly harness emotion, nostalgia and the collective imagination to create memorable experiences. For brands, it’s a unique opportunity to connect with their audience on a deep, authentic level. Alors, quelle publicit\u00e9 de No\u00ebl marquera votre esprit cette ann\u00e9e ?<\/strong><\/span><\/span><\/p>\n

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Every year, as soon as November rolls around, a special magic begins to happen: Christmas ads invade our screens and warm our hearts. But what is… <\/p>\n","protected":false},"author":1,"featured_media":33217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,45,48],"tags":[],"class_list":["post-33206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience","category-graphics","category-psychology"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/12\/noel-digitale-expression.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/33206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/comments?post=33206"}],"version-history":[{"count":15,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/33206\/revisions"}],"predecessor-version":[{"id":33253,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/33206\/revisions\/33253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media\/33217"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media?parent=33206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/categories?post=33206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/tags?post=33206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}