{"id":32993,"date":"2024-11-04T13:39:23","date_gmt":"2024-11-04T12:39:23","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=32993"},"modified":"2024-11-04T15:26:15","modified_gmt":"2024-11-04T14:26:15","slug":"the-influence-of-shapes-on-our-emotions","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/en\/the-influence-of-shapes-on-our-emotions\/","title":{"rendered":"The influence of shapes on our emotions"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

The influence of shapes<\/h1>\n

on our emotions<\/span><\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In the world of design, whether for graphics, architecture or products, shapes are much more than a simple aesthetic choice: they act as a visual language <\/span><\/strong>that influences our emotions<\/span><\/strong> and shapes our perception of the objects and spaces that surround us. Yet their role in communication is often overlooked in favor of colors or words. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/11\/Linfluence_des_formes_ExpressionDigitale.jpg” alt=”The influence of shapes – Expression Digitale” title_text=”The influence of shapes – Expression Digitale” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.24.2″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||-74px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width_last_edited=”off|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Psychological impact<\/h6>\n

of shapes<\/h2>\n

Shapes are all around us, from urban design to digital interfaces. Each shape generates a perception<\/span><\/strong> that can unconsciously arouse particular emotions<\/span><\/strong>. <\/p>\n

This is due to our instinctive understanding of shapes, a phenomenon that goes back to the earliest stages of our development as a species. We evolved to associate certain shapes with threats, refuges or nutrients, and this association persists to this day. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Round and circular shapes: safety and harmony” use_icon=”on” font_icon=”||fa||400″ icon_color=”#000000″ icon_placement=”left” _builder_version=”4.27.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”16px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Round and circular shapes<\/span><\/strong> are often associated with positive emotions<\/span><\/strong> such as softness, security and friendliness. Their lack of sharp angles makes them seem less threatening, and their fluidity is pleasing to the eye. This instinctive perception of harmony and softness<\/span><\/strong> explains why circular shapes are favored in a variety of fields, from corporate logos to interior design products. <\/p>\n

In user interfaces, for example, rounded buttons are perceived as more inviting and encourage the user to interact, <\/span><\/strong>whereas harder shapes can appear intimidating or off-putting.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Angular shapes: strength and power” use_icon=”on” font_icon=”V||divi||400″ icon_color=”#000000″ icon_placement=”left” _builder_version=”4.27.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”16px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Angular shapes<\/strong><\/span>, such as squares, triangles and rectangles, are associated with solidity, stability<\/span><\/strong> and sometimes rigor<\/span><\/strong>. They often convey an impression of strength and power, making them ideal for sectors that wish to convey an image of robustness and professionalism, such as finance or technology.<\/span><\/strong> <\/p>\n

However, if not used with care, they can appear cold, even aggressive. Thus, the integration of angular shapes must be calibrated to balance the emotions they arouse with the message you wish to convey. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”The triangle: dynamism and action” use_icon=”on” font_icon=”B||divi||400″ icon_color=”#000000″ icon_placement=”left” content_max_width=”1100px” _builder_version=”4.27.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” width=”100%” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

The triangle is a distinctive shape that symbolizes movement and action<\/span><\/strong>, especially when tilted. The triangle naturally attracts attention<\/span><\/strong> thanks to its sharpness and directional potential, making it a dynamic shape. <\/p>\n

This association is often exploited in design to express progression<\/span><\/strong>, elevation and aspiration towards a goal. However, this shape can also evoke danger if used in isolation or in dark contexts, such as road signs. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.22.2″ custom_padding=”0px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/11\/Linfluence_des_formes2_ExpressionDigitale.jpg” alt=”The influence of shapes – Expression Digitale” title_text=”The influence of shapes – Expression Digitale” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.24.2″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||-74px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_color_left=”RGBA(255,255,255,0)” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width_last_edited=”off|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Use shapes to<\/h6>\n

guiding the user experience<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

When it comes to branding and the web<\/strong><\/span>, the impact of shapes is crucial in shaping the user experience. When a brand opts for soft, rounded<\/span><\/strong> shapes, it’s inviting proximity<\/span><\/strong> and <\/strong>accessibility<\/span><\/strong>; while another, by choosing clean lines<\/span><\/strong> and <\/strong>angles<\/span><\/strong>, can seek to inspire trust and confidence,<\/span><\/strong> and <\/strong>competence.<\/span><\/strong><\/p>\n

For example<\/strong>, an e-commerce site that features rounded shapes in its buttons and visual sections will give an impression of user-friendliness, encouraging the user to explore and buy.<\/p>\n

On the other hand, a banking site, which values security, might adopt rectangles and clean lines to project an image of stability.<\/p>\n

<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.24.2″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||-74px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_color_left=”RGBA(255,255,255,0)” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

When creating a brand’s visual identity<\/span><\/strong>, shapes become a real communication tool. Luxury brands, for example, often use minimalist, angular shapes to evoke elegance and exclusivity. Conversely, companies in the wellness and leisure sectors generally favor soft, rounded shapes, conducive to relaxation and comfort. <\/p>\n

Take logos, for example. Circular or softly angled logos, like those of major social networking brands, recall sociability and inclusiveness. Conversely, more angular and structured logos, such as those of automotive brands, aim to suggest strength and performance. This choice is not insignificant: it anchors public perception and visually differentiates the brand from competitors. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width_last_edited=”off|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Concrete applications in<\/h6>\n

marketing and branding<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.24.2″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||-74px||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_color_left=”RGBA(255,255,255,0)” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width_last_edited=”off|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The importance of<\/h6>\n

balanced approach<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The influence of shapes<\/span><\/strong> on our emotions underlines the importance of choosing them with care. Well-thought-out design, which takes into account the emotional impact of shapes, can transform the user experience and reinforce brand identity. <\/p>\n

Using the right balance of soft and angular shapes helps avoid overreactions, such as rejection or emotional overload.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.22.2″ custom_padding=”0px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/11\/Linfluence_des_formes3_ExpressionDigitale.jpg” alt=”The influence of shapes – Expression Digitale” title_text=”The influence of shapes – Expression Digitale” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.24.2″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” custom_padding=”17px|||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Shapes are more than just aesthetic elements: they are powerful tools<\/span><\/strong> capable of arousing specific emotions and shaping our perception. In design as in branding, the psychological influence of shapes must be taken into account for effective visual communication. <\/p>\n

A thorough understanding of shapes helps to guide the audience’s emotions, reinforce the message and enhance the user experience.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#1f1f1f” custom_padding=”80px||80px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”|300|||||||” header_2_font=”|300|||||||” header_2_font_size=”37px” header_2_line_height=”1.2em” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”37px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Design help needed<\/span><\/h2>\n

Get in touch<\/span><\/p>\n

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Whether we’re talking about graphic design, architecture or products, shapes are much more than a simple aesthetic choice: they act as a visual language that influences our emotions and shapes our…<\/p>\n","protected":false},"author":1,"featured_media":33005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,48,24],"tags":[],"class_list":["post-32993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-experience","category-psychology","category-webdesign-en"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/11\/Linfluence_des_formes_ExpressionDigitale.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/32993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/comments?post=32993"}],"version-history":[{"count":5,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/32993\/revisions"}],"predecessor-version":[{"id":33021,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/posts\/32993\/revisions\/33021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media\/33005"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media?parent=32993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/categories?post=32993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/tags?post=32993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}