{"id":32774,"date":"2024-09-25T14:47:11","date_gmt":"2024-09-25T12:47:11","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=32774"},"modified":"2024-09-25T15:57:52","modified_gmt":"2024-09-25T13:57:52","slug":"the-logotype","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/en\/the-logotype\/","title":{"rendered":"The logotype"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

The crucial importance for a company<\/h6>\n

The logotype<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In today’s business landscape, where competition is fierce and consumers’ attention is increasingly solicited, a company’s visual identity<\/span><\/strong> plays a key role. At the heart of this identity lies the logotype, a graphic element whose importance cannot be underestimated. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/09\/logotype2-digitale-expression.jpg” alt=”logotype – expression digitale” title_text=”logotype – expression digitale” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.25.2″ background_enable_color=”off” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”512px” max_width_last_edited=”off|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What is a<\/h6>\n

logotype ?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A logotype, commonly known as a logo<\/strong>, is a graphic representation that serves to uniquely and immediately identify a company, product, service or brand.<\/p>\n

It can be composed of various elements:<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″][et_pb_column _builder_version=”4.25.2″ _module_preset=”default” type=”1_4″][et_pb_blurb _builder_version=”4.25.2″ _module_preset=”default” use_icon=”on” font_icon=”||fa||900″ hover_enabled=”0″ sticky_enabled=”0″ icon_color=”#000000″ image_icon_width=”50px” text_orientation=”center”]<\/p>\n

A symbol or icon<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column _builder_version=”4.25.2″ _module_preset=”default” type=”1_4″][et_pb_blurb _builder_version=”4.25.2″ _module_preset=”default” use_icon=”on” font_icon=”||fa||900″ hover_enabled=”0″ sticky_enabled=”0″ icon_color=”#000000″ image_icon_width=”50px” text_orientation=”center”]<\/p>\n

A stylized word or company name<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column _builder_version=”4.25.2″ _module_preset=”default” type=”1_4″][et_pb_blurb _builder_version=”4.25.2″ _module_preset=”default” use_icon=”on” font_icon=”||fa||400″ hover_enabled=”0″ sticky_enabled=”0″ icon_color=”#000000″ image_icon_width=”50px” text_orientation=”center”]<\/p>\n

A combination of both A monogram or initials<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column _builder_version=”4.25.2″ _module_preset=”default” type=”1_4″][et_pb_blurb _builder_version=”4.25.2″ _module_preset=”default” use_icon=”on” font_icon=”||divi||400″ hover_enabled=”0″ sticky_enabled=”0″ icon_color=”#000000″ image_icon_width=”50px” text_orientation=”center”]<\/p>\n

An abstract element<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The logotype is the cornerstone <\/span><\/strong>of a company’s visual identity. It is designed to be recognizable, memorable and able to communicate the essence of the brand at a glance. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.22.2″ custom_padding=”0px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/09\/logotype3-digitale-expression.jpg” alt=”brainstorming – expression digitale” title_text=”logotype – expression digitale” _builder_version=”4.25.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” hover_enabled=”0″ header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]Why the logotype is important <\/span><\/p>\n

for a company? <\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.24.2″ custom_padding=”80px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”|||30px|false|false” border_width_left=”2px” global_colors_info=”{}”][et_pb_blurb title=”1. Instant identification” image_icon_width=”20px” _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In a saturated market, a well-designed logotype allows a company to stand out and be immediately recognizable. It acts as a visual cue for consumers, facilitating brand recognition among a multitude of competitors. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ custom_padding=”|||30px|false|false” border_width_left=”2px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”2. Building brand identity” image_icon_width=”20px” _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The logotype is the foundation on which the entire visual identity of a brand is built. It defines the tone, style and personality of the company, influencing all other communication elements. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ custom_padding=”|||30px|false|false” border_width_left=”2px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”3. Professionalism and credibility” image_icon_width=”20px” _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A well-designed logo inspires confidence and credibility. It gives the impression of an established, professional company, which can be particularly important for new businesses looking to establish themselves in the market. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.24.2″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”|||30px|false|false” border_width_left=”2px” global_colors_info=”{}”][et_pb_blurb title=”4. Communication consistency” image_icon_width=”20px” _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The logotype serves as an anchor for all corporate communications. Whether for advertising, packaging or internal communications, the logo ensures visual consistency that reinforces the brand image. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ custom_padding=”|||30px|false|false” border_width_left=”2px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”5. Competitive differentiation” image_icon_width=”20px” _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In sectors where products or services may be similar, a distinctive logotype can be a key differentiating factor. It can communicate values, a story or a unique proposition that competitors cannot easily imitate. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ custom_padding=”|||30px|false|false” border_width_left=”2px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”6. Memorability” image_icon_width=”20px” _builder_version=”4.25.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A good logotype is memorable. It sticks in consumers’ minds, which can influence future purchasing decisions and foster brand loyalty. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Conclusion<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The logotype is much more than just a graphic element; it’s the face of the company<\/strong> to the world. It plays a crucial role in creating a strong brand identity, competitive differentiation and establishing a lasting connection with consumers. Investing in the creation of a quality logotype is not an expense, but a strategic investment in the company’s future. <\/p>\n

To maximize the impact of their logotype, companies need to ensure that it accurately reflects their values, mission and vision. A well-designed and strategically deployed logotype can become an invaluable asset, contributing significantly to a company’s long-term success<\/span><\/strong> and growth. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#1f1f1f” custom_padding=”80px||80px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|300|||||||” header_2_font=”|300|||||||” header_2_font_size=”37px” header_2_line_height=”1.2em” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”37px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Need help developing your logo?<\/span><\/h2>\n

contact me <\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4ODY1In19@” button_text=”Let's talk about your project” button_alignment=”center” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_color=”#FFFFFF” button_border_radius=”0px” button_font=”|700|||||||” button_icon=”||fa||900″ button_icon_color=”#000000″ custom_margin=”50px||0px||false|false” custom_padding=”6px|0px|6px|0px|false|false” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ global_colors_info=”{}” locked=”off”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMTQ5In19@” button_text=”Back” button_alignment=”center” _builder_version=”4.22.2″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” button_icon=”||fa||900″ button_icon_color=”#000000″ custom_margin=”50px||0px||false|false” custom_padding=”6px|0px|6px|0px|false|false” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#000000″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The logotype is much more than just a graphic element; it’s the face of the company to the world. It plays a crucial role in creating a strong brand identity, competitive differentiation… <\/p>\n","protected":false},"author":1,"featured_media":32789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[45],"tags":[],"class_list":["post-32774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphics"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t