{"id":32062,"date":"2024-05-02T16:19:44","date_gmt":"2024-05-02T14:19:44","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/?p=32062"},"modified":"2024-05-05T14:15:21","modified_gmt":"2024-05-05T12:15:21","slug":"using-ai-perplexity","status":"publish","type":"post","link":"https:\/\/expression-digitale.com\/en\/using-ai-perplexity\/","title":{"rendered":"Using AI Perplexity"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.22.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” text_line_height=”2em” header_font=”|700|||||||” header_font_size=”50px” header_2_font=”|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

AI Perplexity <\/h1>\n

is more interesting than Google for searches<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

In today’s world, where information is omnipresent<\/strong><\/span> and often overwhelming, finding precise, relevant answers to our questions is becoming increasingly essential. Google has long been the undisputed king of search engines, but a new technology is beginning to gain momentum<\/strong><\/span> that could well revolutionize the way<\/strong><\/span> we search for information: AI Perplexity<\/strong><\/a>.<\/p>\n

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What is<\/h6>\n

AI Perplexity?<\/h2>\n

AI Perplexity<\/strong><\/a> is a technology based on deep language models, such as OpenAI’s GPT (Generative Pre-trained Transformer). Unlike Google, which relies primarily on search algorithms and keyword analysis, Perplexity AI uses a deeper understanding of natural language<\/strong><\/span> to generate answers.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Amenities” _builder_version=”4.22.2″ background_color=”#ffffff” max_width=”90%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||||false|false” border_color_all=”#ffffff” border_width_left=”10vw” border_width_left_tablet=”5vw” border_width_left_phone=”0vw” border_width_left_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Contextual understanding” _builder_version=”4.24.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

Perplexity AI is able to understand the context<\/strong><\/span> and meaning behind a query<\/strong><\/span>. It doesn’t just look for keyword matches, but tries to understand what the user is actually looking for. For example, if you ask “What are the side effects of cold medicines?”, Perplexity AI will provide detailed answers<\/strong><\/span> about the side effects of cold medicines, whereas Google might simply return pages containing those keywords without necessarily understanding the context.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/05\/perplexity1-expressiondigitale.png” alt=”perplexity – expression digitale Fribourg” title_text=”perplexity – expression digitale Fribourg” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/expression-digitale.com\/wp-content\/uploads\/2024\/05\/perplexity2-expressiondigitale.png” alt=”perplexity – expression digitale Fribourg” title_text=”perplexity – expression digitale Fribourg” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”More natural responses” _builder_version=”4.24.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

Responses generated by AI Perplexity are often more natural and fluid.<\/strong><\/span> They don’t just copy and paste extracts from web pages, but provide coherently written answers<\/strong><\/span>. This makes for more pleasant reading, and saves time<\/strong><\/span> by avoiding the need to scroll through several pages of results.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Personalization” _builder_version=”4.24.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

AI Perplexity can adapt to the user<\/strong><\/span> over time. It can learn<\/strong><\/span> from each individual’s preferences and search habits, enabling it to provide more relevant and personalized answers.<\/strong><\/span> This personalization capability is absent from traditional search engines like Google.<\/span><\/p>\n

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While Google is often limited to a specific set of indexed websites, Perplexity AI can access a much wider range of information sources<\/strong><\/span>, including academic articles, forums, books and more. This guarantees diversity and depth in search results.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.22.2″ custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_all=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Better support for lesser-used languages” _builder_version=”4.24.2″ header_level=”h5″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” body_font=”||||||||” body_font_size=”14px” body_line_height=”2em” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

Google can sometimes be limited in lesser-used languages, but Perplexity AI can be trained in many languages<\/strong><\/span>, providing accurate answers in a wider variety of languages.<\/span><\/p>\n

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Conclusion<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”700px” module_alignment=”center” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

AI Perplexity<\/a> offers a smarter,<\/strong><\/span> more intuitive<\/strong><\/span> approach to information retrieval. By combining the power of deep language models with a contextual understanding of natural language, it outperforms traditional search engines like Google. By harnessing this emerging technology, users can access more precise<\/strong><\/span>, personalized<\/strong><\/span> and relevant answers<\/strong><\/span>, making their search experience more efficient and satisfying. In a world where information is abundant but often confusing, AI Perplexity<\/a> opens up new perspectives for exploring and understanding our digital world.<\/strong><\/span><\/span><\/p>\n

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Need advice for your website?<\/span><\/h2>\n

Find out more about the service we offer:<\/span><\/p>\n

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