{"id":29197,"date":"2023-09-27T17:52:20","date_gmt":"2023-09-27T15:52:20","guid":{"rendered":"https:\/\/digitale.the-expression.ch\/solutions\/referencing\/"},"modified":"2026-01-14T16:15:08","modified_gmt":"2026-01-14T15:15:08","slug":"referencing","status":"publish","type":"page","link":"https:\/\/expression-digitale.com\/en\/solutions\/referencing\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Search engine optimization <\/h4>\n

SEO<\/h1>\n

<\/h4>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”mt-50″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Putting your presence at the forefront of research<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In this digital age, it’s essential to deploy every means necessary to increase your visibility on the Internet, creating opportunities for your valued customers to find you easily and explore what you have to offer.<\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”SEO” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”12px” _builder_version=”4.25.2″ _module_preset=”default” image_icon_custom_margin=”3px|||7px|false|false” locked=”off” global_colors_info=”{}”]Search engine optimization:
\n– Optimisation des meta, des titres, textes, images pour qu’ils soient lus correctement par les robots de google et autres<\/p>\n

– Indexation du site via Google Search Console<\/span><\/p>\n

– Cr\u00e9ation d’ un fichier sitemap XML ( fichier qui pr\u00e9sente les URL des diff\u00e9rentes pages de votre site et qui permet, de mieux vous positionner sur les moteurs de recherche.)<\/em><\/span>[\/et_pb_blurb][et_pb_blurb title=”Google my business” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”12px” _builder_version=”4.24.2″ _module_preset=”default” image_icon_custom_margin=”3px|||7px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Create your Google business listing in searches and on Google Maps<\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog fullwidth=”off” include_categories=”35″ meta_date=”j M Y” show_more=”on” show_author=”off” show_categories=”off” use_overlay=”on” overlay_icon_color=”#ffffff” hover_overlay_color=”rgba(0,0,0,0.52)” hover_icon=”\uf518||fa||900″ module_class=”cu-blog” _builder_version=”4.25.2″ _module_preset=”default” meta_font_size=”12px” read_more_font=”|700||on|||||” read_more_font_size=”13px” read_more_line_height=”3em” border_radii=”off|30px|||” border_width_all=”0px” border_radii_image=”off|30px|||” box_shadow_style=”preset1″ box_shadow_vertical=”-1px” box_shadow_blur=”13px” box_shadow_spread=”1px” box_shadow_color=”rgba(0,0,0,0.13)” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine optimization SEO  Putting your presence at the forefront of researchIn this digital age, it’s essential to deploy every means necessary to increase your visibility on the Internet, creating opportunities for your valued customers to find you easily and explore what you have to offer.Search engine optimization: – Optimisation des meta, des titres, textes, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29197","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/pages\/29197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/comments?post=29197"}],"version-history":[{"count":47,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/pages\/29197\/revisions"}],"predecessor-version":[{"id":34239,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/pages\/29197\/revisions\/34239"}],"up":[{"embeddable":true,"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/pages\/29188"}],"wp:attachment":[{"href":"https:\/\/expression-digitale.com\/en\/wp-json\/wp\/v2\/media?parent=29197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}